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Scott Connors is an Assistant Professor at Western University. He completed his Ph.D. Marketing at Washington State University. His research delves into consumer behavior to examine both the light and dark sides of consumers’ interaction with brands to develop strategies that either enhance or protect the brand accordingly. Scott’s research has been published in the Journal of Marketing,  Journal of Consumer Psychology, Journal of Advertising, Journal of Business Ethics and the Journal of Experimental Social Psychology, and has been presented at the conferences of the Association of Consumer Research, Society for Consumer Psychology, and the Association for Psychological Science. 

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